Seo kya hai ? Website ka seo kaise kare ?

Hello friends kaise ho aap sabhi. Aaj ke iss post mai, main aap sabko yah bataana chahunga  ki Search Engine Optimization kya hai yaani seo kya hai or seo kitne types ke hote hai, or yah bhi bataya hain ki website ke seo ke liye kya-kya steps follow kare ?

Friends ek beginner blogger ke mind mai yah question oothna toh pakka hota hain ki Search engine optimization kya hota hai, Search Engine Optimization kaise karte hai? 




SEO ek aisa topic hain jisme aap sikhenge ki aap apne apne blog ya website ko Google ke top search results main kaise laayein? Ek chijh ka dhyan rakhiye, jabtak aap Google ke top pe hai tabtak aapko aapko apne website per traffic dekhne ko milega or aapki business ki enquiry bhi aati rahengi.


Yah bhi Padhe- Google Analytics kya hai ? kaise use kare ? Full guide


Agar aap Google ke second page pe chale jayenge toh aapko waha pe aapki business ki enquiry nahi aayengi. Agar dosto aap apna career ek blogger, web developer ya bhir digital marketing main banana chahte hoto seo ke baare main janna aapke liye bahoot jaroori hain !


Blogging field main toh seo ke bina kuchh ho hee nahi sakta, kyuki agar aapko yah hee nahi pata hoga ki seo kya hai or seo kaise karte hai toh aap apne articles ko Google ke first page or first position pe laa hee nahi payenge. 


Search engine kya hai ?

Search engine ek aisa program hain jo user ko uske question ke mutabit batabase main se answer deta hain. Jaise agar aap search karte ho ki 'Seo kya hai in hindi' tab woh particular search engine jaise Google, Yahoo, bing etc., Apne database main se aapko aapke sawal ka jawab dikhate hai. Ab jaante hain ki seo kya hai ?

Seo kya hai (Seo क्या हैं?)

seo kya hai in hindi


Search engine optimization (seo) ek aisa process hai jiski madat se aapke website, blog ko Google, Yahoo, Bing yaa kisi bhi search engine ke top pe laya jaata hai. Toh chaliye yah bhi jaan lete hain ki seo kitne prakar ke hote hai or unke baare main thoda jaan lete hai. Basically seo 3 types ke hote hai.

1) White hat SEO 
2) Black hat SEO 
3) Grey hat SEO

White hat SEO main sub kuchh organic tarike se hota hain. For example aapne apna website create kiya oosme achha content likha or aap dusre se jaake batate hai ki mere website per aapko achhi achhi information milegi aap mere website ko visit jaroor karen. Or woh log aapke website ko dusre logo ko refer karte hain.


Also read: 8 SEO Tips And Tricks 2018-19 mai rank karne ke liye


Toh iss type ke process ko white hat seo kehte hain Jaise maine ek achha content likha or aapko mera content pasand aaya or aapne apne website per mujhe ek link diya or kaha ki aapko agar 'blogging tips' chahiye toh vrtechy ko follow kijie toh aapne mujhe ek link diya toh woh ek white hat seo technique hain.

Dusra joh seo ka tarika hai woh black hat seo hai. Ab black hat seo kya hai yah bhi thoda jaan lete hai.

Black hat SEO

Black hat seo yah hota hai ki for example main apni ek apni website banata hoo or main kisi other website ke owner se paise dekkar yah kehta hoo ki mujhe aap apni website se ek link dejie. Jis tarike se main paise dekar kisi other website se link leta hoon woh hota hain Black hat seo.

So, last ek or type ka seo hota hain woh hain Grey hat seo. 

Grey hat SEO

Grey hat seo main yah hota hain ki maan lijiye mujhe ek website ka seo karna hain or meri or bhi 20 websites hain toh main oon 20 website per  per apni oos nayi website ka link dunga, toh yah hota hain basically Grey hat seo. 


So, white hat seo bilkul organic hain. White hat seo main aapki journey aapki likhi hui content or aapki relationship decide karti hain.

Black hat seo main aap kisi other website ko paise dete hai backlinks paane ke liye. Jaise hamare desh ke neta voters ko paise dete hain votes kharidane ke liye bilkul oosi way main white hat seo main backlinks kharida jaata hain different-diffrent website se.

Or teesra hain Grey hat seo jaha aap apni khud ki ek audience banate hai or woh audience ko aap apni website ke baare main batate hain or iss tarike se aap apne website ka seo karte hain.


Toh chaliye thoda aage badhte hai or yah jante hai ki apne website ka seo kaise kare saath hee saath yah bhi janenge ki seo karne ke liye kya-kya chijhe importants hai ?

Maine neeche one by one bataye hain ki website ke seo ke liye kya importants hai ? Yaani website ka seo kaise kare ? Dekhiye agar aapko apni website ka seo proper way main karna hai toh aapko neeche batae gaye ponts ko dhyan main jaroor rakhna hoga.

Toh chaliye jaan lete hai ki website ke seo liye kya importants hai ? Seo ke liye importants points.


1) Domain authority

Domain authority ek score hai jo yah batata hain ki aapki website ki authority internet per kitna hai. Yah score out of 100 hota hai. Or koi bhi website jinki Domain authority 20 se ooper hota hain oonke liye yah adhik chance hota hain ki woh Google ke first page per rank kar jaye.

Ab aapke mind main yah sawal hoga ki Domain authority kaise decide kiya jaata hain ?

Toh iska jawab bhi hain mere pass. Dekhiye jab aapka koi ek website hota hain woh website kitna poorana hain oos website ki market main kitni value hain iss chijhh ke ooper Domain Authority decide kiya jaata hai Google ke hisaab se.

Kehne ka matlab jitna poorana business ootna poorana experience. Agar aapko apni website ka Domain Authority check karna hain toh aap neeche diye hue link per click kerke check ker sakte hain.

1. smallseotools
2. seoreviewtools
3. websiteseochecker
4. seoweather
5. checkmoz
    So jitna jyada aapka website ka Domain Authority hoga ootna jyada chance hain ki aapka website Google ke first page per rank karega. Toh Domain Authority bahoot important hain ek website ki ranking ke liye.


    2) Keywords




    Ab aap poochhenge ki keyword kya hai ?

    Toh bilkul short main, mai aapko bata deta hoo. Keyword woh shabd hote hai jispe aap apne website banate hai ya article likhate hai.

    Jaise for example maine yah article likha hain seo ke ooper toh main seo kya hai, seo kaise karte hai, Black hat SEO kya hai or bhi aise keyword ka istemal apne article main karoonga.

    Jis bhi keyword ka istemal aap apni article, website main karenge toh ooske mutabik aapka website ya blog Google per rank karega. Ab yah bhi jaan lete hain ki keyword kitne prakar ke hote hai?

    So Keyword basically 2 ke prakar ke hote hai. Ek hai high search volume Keywords or dusra hain low search volume Keywords.

    High search volume keywords matlab ki kitne jyada log oos keyword ko search kar rahein hain or low search volume keyword matlab kitne kam log kisi kewyord ko Google per search kar rahein. Jaise what is 'seo iss Keyword' is Keyword ko kaphi jayada log search karte hain or seo kya hai iss Keyword ko kam log search karte hai.

    So, agar aap 'what is seo' iss topic per article likhenge toh aapke website per jyada traffic aayega or agar aap 'seo kya hai' iss Keyword per article likhenge toh aapke website per kam traffic aayega. Toh bilkul isi tarah aapko oon sabdo ka ek list banana hain jispe aap article likhna chahate ho or jinka search volume achha ho or competition bhi kam ho.

    3) Backlinks

    Backlink bhi aapke website ke liye ke liye bahoot hee important hain. Backlink woh hotein jo aapke website ko kisi or website se link karte hain. Agar aapko backlink ke baare main deep main information chahiye toh iss article ko jaroor padhe.





  • Yah Bhi Padhe: 
  • Backlink kya hai ? Backlink kaise banate hai ? Backlink banane ka sahi tarika
    4) Quality of Backlink

    Sabse pehle agar aapko nahi pata hai ki backlink kya hai toh make sure ki aap iss article ko jaroor padhe. Maine oos article main bilkul achhe se bataya hai ki backlink kya hai, backlink aapke website ke liye kyu important hai or bhi bahoot kuchh bataya hai toh jaroor padhe ek baar.


    Quality of backlink ka matlab yah hai ki agar aapko kisi high Domain Authority wale website se backlink mila hain toh woh backlinks aapke website ki ranking mai madat karenge.



    5) Website content consistency (Regular update)

    Website content consistency main yah hai ki agar aapko apni website blog ka seo ka rna hai toh aapko apne content ko regular update karna hoga. Kaphi log website banate hai lekin woh apne website ko kabhi update nahi karte toh aapko aisa nahi karna hain. 

    ebsite ka matlab yah hai ki, ek dookan kholna aap agar ek dookan kholte ho toh aap naye naye chijhe bhi rakhte hain taaki aapke dookan per customer's aaye. 

    Bilkul isi tarah aapko bhi apne website per naye-naye content dalne hai or regulary update karna hai taaki taaki Google ka spider aapki website per aaye or aapke website ko Crawl kare or aapka content lekar Google ke first page daale.

    6) Website Navigation & Structure

    Website Navigation and structure ka matlab yah hai ki agar aapka website Navigation Structure bilkul sahi hai kehne ka matlab hai ki agar aapne apne website per ek link diya hai or kah hai ki seo course karne ke liye waha jaiye or phir oospe click karne ke baad kehte hai ki free seo courses ke liye yaha click kijie ab yaha pe jaane ke baad aap yah bata rahein hain ki seo course kaise karein ?

    Matlab jis tarike se aap apne website ka Navigation banate ho structure banate ho taki ek page se dusre page per jaane main koi dikkat na ho toh yah bhi aapke website ke liye seo main help karta hain.

    7) Social scoring

    Ab social scoring ka yah matlab hai ki aapki website ki social media pe kya pehchan hai? Agar aapka website ka link social sites per kai jyada logo ke bich share hota hain jaise facebook group mai, Twitter per, linkedin per toh kahi na kahi yah chikh bhi aapke website ke liye maniye rakhta hai.


    8) Title tags and Meat tags

    Title tag or meta tag tag ka yah matlab hai ki jo title ka istemal aap apni website per karte hain apne website ke URL per karte hai or  oos content per karte hai or kis tarike se karte hai toh yah chijhh kahi naa kahi aapke website ke seo ke liye bahoot important hain.






    Title tag and meta tags ki madat se aapki website ki pehchan hoti hai. Title tags and meta tags se search Engine ke Crawler ko yah pata chalta hai ki aapka website kis topic per hai or aapne kis topic (Keyword) per article yaani content likha hai.

    Aap neeche diye gaye picture main aap bilkul aasani se dekh sakte hai ki title tag kya hai, meta description kya hai or URL kya hai. Or kiss tarah woh work karte hai.



    seo kaise karte hai
    Title tag and meta description


    Maine iss picture mai simply ek Keyword search kiya or oos Keyword ke mutabik mujhe result mila joki aap picture mai dekh sakte ho.

    Jo area pink colour SE cover he oose Title kehte hain or seo ke bhaasa main Title tag kehte hai. Jo area yellow colour SE cover kiya hua hai oose URL kehete hai woh URL jo koi post ka hota hai. And jo area Blue colour se cover hain oose meta description kehete hai.


    Or aakhiri jo area light green colour se cover hai he woh Keyword hai jisse maine search kiya tha.

    9) Content quality

    Sirf content likhne ke liye content mat likhiye kehne ka matlab yah hai ki aap aise content likhiye jo users ke liye helpful ho. Iss se yah hoga ki users aapke website per jyada se jyada time bitayenge or Google ko aapke website per trust bana rahega.

    Content bhi aap seo friendly likhe matlab aap jo bhi content likhenge ooske baare main aap pehle keyword research karle or phir content likhe taaki aapki website jhaldi se jhaldi rank kare.


    10) HTTPs encryption

    Agar aapka website http ya HTTPS hai, https ka matlab secure sites Google ke heesab se toh aaj HTTPS wali websites ko ranking main jyada priority milti hai. HTTPS itna bhi important nahi hai aapke website ke liye, agar aapko seo bilkul achhe se aata hotoh.


    11) User friendly website

    User friendly matlab jaise hee aapka website open hoto woh achhe se customize ho jaye or kisi user ko padhne main dikkat na aaye. Or aapka website government website ki tarah zoom in, zoom out naa ho jaise IRCTC. Toh yah bhi bahoot important hota hai seo ke liye ki aapka website ekdam user friendly ho or user ka experience aapke website per achha rahe.


    Toh yeh the kuchh factor jo aapke website ke liye bahoot hee madat karte hain. Waise toh or bhi factors hain joki website ki seo ke liye help karte hain lekin ooper bataye gaye factors bahoot hee important hain.


    Mujhe ummed hai ki iss post ko poora padhne ke baad aapke mind mai yah jaroor clear ho gaya hoga ki seo kya hai, seo kaise karte hai or bhi bahoot saare doubts.

    Toh agar seo ke baare main aapko yah post pasand aaya toh iss post ko jaroor share kare taaki aap bhi seekhe or dusro ko bhi seekhane mai madat kare. Toh milte hai agle post main tabtak ke liye bye-bye and ta-ta ! 👋

    Yah bhi padhe- Doman Flipping Kya hain ? Domain flipping se paise kaise kamaye ?
    Seo kya hai ? Website ka seo kaise kare ? Seo kya hai ? Website ka seo kaise kare ? Reviewed by Vrtechy on October 11, 2018 Rating: 5

    12 comments:

    1. Very helpful article bro thanks for sharing your knowledge keep it up bro
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      ReplyDelete
    2. namashkaar sir, bohut acha article likhe ho. ye article sab logo ki bohut madad karega. or sath he mera manna ye hai ki aapki theme bhi adsense friendly or seo friendly honi chahiye.. jise aap niche diye gaye link pe jaake dekh sakte hai. i hope aapko pasand aaegi or aapke readers ko isse kuch help milegi.
      https://technologyguardians.com/11-aisi-wordpress-themes-jo-adsense-or-seo-friendly-hain-2019/

      ReplyDelete
    3. Aap ko post se bahot kuch sikhne ko mila sir..

      https://www.webootech.com

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    4. Hello Sir, the information that you gave is very good and very well understood

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    5. Very useful article.For more better article i visit White hat seo.This website provide new information.

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    6. Sir मै जानना चाहता हु कि क्या seo के लिए backlink जरुरी है कि नही और सर social media पर अपने वेबसाइट का पोस्टिंग करने से seo में कुछ फर्क पड़ता है नही |
      क्यों सर मेरा एक travel agency कि वेबसाइट मै जानना चाहता हु adwords करना ठीक रहेगा या backlink किससे मेरे वेबसाइट को ज्यादा बेनिफिट होगा |

      ReplyDelete
    7. Website ka seo kaise karen ke baare mein aapne achhi jaankari di

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    9. Seo ke bare me bahut hi shandar information h sir ji

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    10. Sir, this SEO content is very Well, Thanks for sharing such informative content with us. This is really useful, I really need it and I will start to do it. MY BLOG

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    11. itne ache se seo smjhane ke liye thanks

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